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Applications are now closed.

The deadline for KPMG’s Best British Mobile Start-up 2017 competition has been extended. This is your chance to pit your start-up against the UK’s finest entrepreneurs, and win the opportunity to present it to thousands of industry leaders and influencers at the Mobile World Congress in Barcelona (27th February – 2nd March 2017).

Participating in the competition could be the springboard your start-up needs for success. If you are one of the four start-ups that gets through to the final, you can take advantage of all the benefits of entering the competition (and then you can head to the beach afterwards!)

But that’s enough from us …
Instead of us waxing lyrical about the competition, we got in touch with last year’s winner – Giles Rhys Jones from what3words – so he could tell you about how being awarded as Best British Mobile Start-up helped his company grow.

What3words aims to simplify the global addressing system. By assigning a unique combination of just three words to every 3mx3m square on the planet, they have done this. This revolutionary system is far more accurate than postal addresses and easier to remember than coordinates, and is now being introduced worldwide.

Here’s what Giles had to say about his experience of the competition:

1. How did you benefit from participating in the competition and attending MWC?
KPMG’s program at MWC provided a great platform for us to reach key opinion leaders and influencers. The advice and connections they provided throughout the process was incredibly valuable and helped to shape how we present our business today.

2. What’s been the most important thing you’ve learned through the process?
How to focus our message and deliver it so it’s digestible and easy to understand.

3. How has your business developed since participating in the MWC?
We are working closely with global logistics giant Aramex who are developing a last-mile delivery service. Mongol Post also use us as an addressing system for the entire country. The Red Cross are using us across the Philippines and the UNDP use us across the African continent. We are now being used in over 170 countries by food delivery companies, taxi services and even film crews on Steven Spielberg’s latest blockbuster.

4. What advice would you give those pitching their start-up business?
Be ruthlessly focused on a tight pitch. Don’t be distracted by technical jargon, don’t over explain. Most importantly, communicate your purpose. How do you make the world a better place?

5. What would you say to other start-ups that are thinking about participating?
Don’t kid yourself that it is easy. It is hard. But worth it. The opportunity to meet like-minded entrepreneurs, global business leaders and get on stage at one of the biggest technology and innovation events in the world is fantastic exposure for your business.

If you think the Best British Mobile Start-up competition could help your start-up, apply now before it’s too late. Applications close on 11th November.

If you would like to read more about what3words, head over to their website here.